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Personal Branding
 
Whether you like it or not, you already have a brand. It is the perception other people have of you and it may be good or bad, subtle or strong or somewhere in between. If you want to advance in your career, it's up to you to create a personal brand that makes a positive impression, particularly to employers and business associates. Personal branding is about marketing yourself in a way that showcases your skills and talents. It should encourage people to want to know you, work with you or follow your career. While you can't control what people think, you can control the image of yourself that you present to the world. When it comes to job search, your personal brand communicates your value as an employee to potential employers. Do what you can to ensure this message is authentic, positive and will differentiate you in the marketplace.


Articles:    
  The Paradox of Personal Branding
By Dorie Clark, Forbes Magazine
www.forbes.com/sites/dorieclark/2012/04/23/the-paradox-of-personal-branding
  Personal Branding 101: How to Discover and Create Your Brand
By Dan Schawbel, mashable.com
mashable.com/2009/02/05/personal-branding-101
 
Testimonials
"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
 
 
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