The mere mention of job offer negotiation often causes discomfort to one or both parties involved. There's something about compensation talk that can make people uncomfortable. The best way to avoid this is by approaching a negotiation with a win-win attitude. It's not about one party winning and the other losing. It's about coming to an agreement on the terms of your compensation. Don't be one of those candidates who neglect to consider total compensation and who get stuck on the salary figure alone. Doing some background research about your market worth can help put your expectations into perspective. Preparation and practice also go a long way to ensure the negotiation process goes smoothly and favourably.