The tremendous volume of Business to Business (B2B) transactions far outnumber Business to Consumer activities. The end product or service reaching the consumer is just one cog in the greater vehicle of industrial and supply transactions that occur “behind the scenes.” The vast number and variety of B2B organizations in today’s economy make this sector a highly active and competitive marketplace. As a result, B2B companies require the best talent to help them satisfy their clients and stay competitive. We’ve been following the evolution of the B2B industry over the years to better understand our clients’ human capital requirements and expectations. As a result, Mandrake consultants know and have access to the best B2B talent available. From small startups to large multinational corporations, we recruit experts in areas including general management, sales, marketing, finance, information technology and human resources.
Our client, who split from Transport Canada in 1996, had the mandate to operate Toronto Pearson International Airport within a regional system of airports to enhance economic growth and development of the GTA and to deliver outstanding aviation facilities to its customers which includes air carriers and passengers.
Canadian Energy Management Company Hires Sales Team for New Business Unit
The initial mandate was to find the Director. While that project was underway and the client had confidence Mandrake would deliver, a second project was initiated to find an Account Executive. There was urgency to attack a new market.
Canadian Manufacturer and Distributor of Flameless Candles hires Head of Marketing and, Product Development Team
We were hired by our client to build a marketing and product development infrastructure to enable the organization to realize its potential growth. With a patent unique to the company, and unprecedented demand both geographically and via numerous retail channels, it was critical to establish a team to facilitate the growth potential.
Our client, a green technology startup, hired us to find a CEO with engineering as well as B2B sales and marketing experience to commercialize an award winning lighting solution. We found an exceptional leader who met all of the client's criteria with the skills, talent and behavioural fit to bring the organization to the next level.
Construction Equipment Rental Company Hires Sales & Marketing Executive
Challenged to find a seasoned Sales and Marketing Executive with an understanding of the industrial equipment marketplace and a track record of successful leadership, we found an accomplished professional with a 25 years of relevant experience who eventually moved into the VP Sales role.