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Shopper Marketing

The understanding of how consumers behave as shoppers in different channels and formats has become much more complex. “Shopper Marketing” is brand marketing in the retail environment. Shopper Marketing focuses on the evolving path to purchase and recognizes that each shopper is unique. Mandrake consultants know that Shopper Marketing must be part of an overall integrated marketing approach that challenges the boundaries of in-store marketing, customer marketing and consumer marketing. For fast moving consumer goods companies to flourish and evolve, the demand for experienced Shopper Marketing professionals continues to increase. Mandrake has decades-long knowledge of the most respected consumer goods companies, which remain excellent training grounds for the marketers and business leaders of tomorrow.

 
Team Members:
Bill Holland, Daphne Bykerk, Lori Hansford, Louise Daigneault, Normand Lebeau, Rick Richter,
 
 
 
 
Testimonials
"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
 
 
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