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Marketing & Consumer Insights

Marketing is a pivotal function in any organization. It allows for the creation of mutual value between companies and consumers. Marketing encompasses a wide range of activities and specializations, including market research, product development, branding, promotions, advertising, loyalty marketing, mobile marketing, public relations and much more.  As such, marketing executives require a broad based skill-set combined with a real ability to work cross-functionally with internal and external partners to achieve organizational objectives.

 
Team Members:
Bill Holland, Daphne Bykerk, Harold Perry, Michael Gates, Nancy Thompson, Normand Lebeau, Stefan Danis,
 
 
Case Studies
 
Canadian CleanTech Innovator Hires Marketing Director

We were retained by our client to find a B2B Marketer who could enhance the strategic capability of the business.

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Canadian Manufacturer and Distributor of Flameless Candles hires Head of Marketing and, Product Development Team

We were hired by our client to build a marketing and product development infrastructure to enable the organization to realize its potential growth.  With a patent unique to the company, and unprecedented demand both geographically and via numerous retail channels, it was critical to establish a team to facilitate the growth potential.

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Canadian Seafood Producer Hires Vice President of Marketing

Challenged by our client to find an accomplished marketing leader, we undertook a comprehensive search and found an exceptional candidate with the right functional and industry expertise to bring the company to the next level.

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Construction Equipment Rental Company Hires Sales & Marketing Executive

Challenged to find a seasoned Sales and Marketing Executive with an understanding of the industrial equipment marketplace and a track record of successful leadership, we found an accomplished professional with a 25 years of relevant experience who eventually moved into the VP Sales role.

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Food Company Hires GM for Pet Division

Our client hired us to find a General Manager with consumer packaged goods experience to oversee the operations of a newly acquired division. We found an excellent candidate who was eventually promoted to VP Marketing then COO of the parent company's Canadian division.

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Global CPG - Pharma OTC Rebuilds Marketing Team

We were hired by our Consumer Products Pharma Client, that operates in the Over the Counter (OTC) business to build out their team with elite “A+” talent in marketing.

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Global CPG Company Hires Senior Manager Consumer Insights

We were hired by our Consumer Products Pharma Client, that operates in the Over the Counter (OTC) business to build out their team with elite “A+” talent in marketing.

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Global Medical Devices Company Hires Vice President of Marketing and Business Development

Our client hired us to recruit a proven change agent and exceptional marketer and business leader to propel the company forward in a highly competitive, government regulated, and complex environment.

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Global Producer of Premium Seafood Hires EVP & Chief Commercial Officer

We were hired by our client to find an exceptional executive to move the company forward in key strategic areas. A comprehensive international search yielded an ideal candidate with the required functional and industry experience.

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Hospitality, Senior Vice President of Marketing

A long standing client of Mandrake recently relocated their head office. In the course of restructuring some of the key areas, a need to hire a head of Marketing was identified.

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International Brewing and Marketing Company Hires VP Marketing

Our client; one of the largest brewing and marketing companies in Canada and recognized as one the most sought-after companies by Canadian workers and job seekers engaged us to assist in the selection of a national Vice-President of Marketing. The search yielded top- tier marketing executives from both Canada and the United States targeting candidates with proficiency in leadership skills in the areas of sales and marketing to fit the clients’ objectives for specific criteria and unique talent.

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International Food & Beverage Company Hires Vice President of Marketing

Our client hired us to find a VP Marketing with international FMCG experience open to relocating after a term in Canada. We found an exceptional hire with global marketing experience working in the US who was eventually promoted to President of the company's Asia division.

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National Marketing Director

Since the early 1800’s, our client, Canada’s third largest brewing company and one of the most recognized names in brew mastery, engaged us to assist with the selection of a National Marketing Director. The time-honoured tradition that beer making depends equally on the talent of the brew master and the quality of the ingredients, also holds true for the quality of the people representing the brand.

Their objective was to bring in a seasoned marketer, a creative thinker with the strategic business sense and analytical abilities to successfully steer the marketing direction with an eye all the while on growth. Recruiting globally, the successful candidate, since joining our client, has been defined as bringing the brand to life, building strong relationships; an inspiring team leader.

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National, not-for-profit organization that manages the blood supply hires Marketing, Sales and Customer Service teams through Mandrake

Within 2 years, Mandrake helped to put in place the Marketing team and coast to coast and the new Sales and Customer Service teams. Reviews of the teams indicate the company has successfully re-branded itself and has regained consumer confidence in the system and from a Customer service perspective, a level of accountability has been instilled down through the whole organization allowing it to reach its collection goals.

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Ontario Lottery and Gaming hires Senior Category Manager

A tenured client of Mandrake required our help to secure outside talent to lead a major piece of their business, to drive revenue growth that would deliver money back to the province of Ontario. 

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Sports Marketing Hires VP Marketing

Our client; a well-known brand leader in the sports industry, hired us to find an executive team leader and contributor to their marketing branch. Our association with the client developed as the result of a referral from an existing client. The search was confidential in nature and situated in a western Canadian city with few sports marketing executives, making candidate re-location the likely outcome. The successful candidate had a history and passion for the industry, previous experience not only in sports and promotion, but specific to a similar, but smaller organization. His business education and marketing/sales in the areas of sports, entertainment, special events and telecommunication were critical components for developing and managing the organizations; brand strategy, including the implementation of brand marketing campaigns.

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Testimonials
"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
 
 
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