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Bill Holland
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Construction Equipment Rental Company Hires Sales & Marketing Executive
Vice President Sales & Marketing

Challenged to find a seasoned Sales and Marketing Executive with an understanding of the industrial equipment marketplace and a track record of successful leadership, we found an accomplished professional with a 25 years of relevant experience who eventually moved into the VP Sales role.


Private Equity, Business to Business

Executive Office, Sales & Category Management, Marketing & Consumer Insight

Vice President Sales & Marketing


We were hired hired to find a Sales and Marketing Executive for a newly acquired but long established construction equipment rental company. In operation for over 50 years, the company is the leading provider in Toronto and the surrounding areas. The private equity firm acquiring the business brought in a CEO investor with the mandate to reorganize the company and foster its organic growth. Business growth would require sales and marketing leadership from an individual with B2B experience who could lead a diverse group of seasoned business development and sales managers. They would need to understand the business channel, not necessarily in rental provision but in selling to construction/ industrial customers. It was critical that the new hire would act as an owner in the business.

Our search strategy in this project included an extensive search of the industrial equipment and construction sector. We directed the search on regional operations since the Ontario-based client is focused on local customers.

A targeted search of the Ontario marketplace yielded a candidate with the background an experience our client wanted. The hire was an accomplished professional in the industrial supply chain marketplace with a 25 year history of sales and marketing excellence. In their new role, they managed the sales force as well as the development and implementation of sales, training and bonus plans and programs. This highly effective individual has become the company's Vice President Sales & Marketing.

My experience with Bill as a client in his search business has been exceptional. Bill truly differentiates himself by getting involved at all levels of the organization, including our clients, to truly understand our needs before conducting the actual search. His attention to detail, his passion, his commitment to meet or beat deadlines, his creativity as well as his ability to manage challenges as they arise, were all part of a truly outstanding customer experience on my part. Thanks for the great work Bill.
Construction Equipment Rental Company

«Je fais affaire depuis plusieurs années avec Mandrake Groupe Conseil et celui-ci représente un partenaire de choix. Quelque soit le niveau de difficulté des postes à combler, Mandrake s’assure de me dénicher la perle rare qui correspond à mes attentes. Leur suivi de dossiers est toujours apprécié et leur grande disponibilité me permet d’agir rapidement. De plus, la pertinence des propos qu’ils tiennent en lien avec la situation du marché, ainsi que la gestion de la perception des candidats à propos des défis à relever dans le cadre des postes à combler ajoutent beaucoup de valeur à notre partenariat. Je n’hésite pas à les contacter que ce soit pour un conseil ou pour leur donner un mandat.»
Directrice, Partenaire d’affaires
Ressources humaines – Vidéotron Ltée
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