Since the early 1800’s, our client, Canada’s third largest brewing company and one of the most recognized names in brew mastery, engaged us to assist with the selection of a National Marketing Director. The time-honoured tradition that beer making depends equally on the talent of the brew master and the quality of the ingredients, also holds true for the quality of the people representing the brand.
Their objective was to bring in a seasoned marketer, a creative thinker with the strategic business sense and analytical abilities to successfully steer the marketing direction with an eye all the while on growth. Recruiting globally, the successful candidate, since joining our client, has been defined as bringing the brand to life, building strong relationships; an inspiring team leader.
Consumer Products & Services
Marketing & Consumer Insights
National Marketing Director
Our proven reputation with this client spans over 15 years recruiting in all areas including marketing. The business was recently purchased by an international company and they required a new National Marketing Director with direct category experience.
We met with the President and the hiring team to develop a recruitment project plan. A vigorous global search targeted a strong list of candidates from the food, beverage, retail and confectionary industries.
Our search took us around the globe as far as Australia and into some of the most prestigious wine, spirit and beer brands worldwide. The successful candidate brought extensive experience in the Consumer Package Goods, spirits and beer industries; proven at delivering results by defining strategic opportunities and developing marketing campaigns based on well-defined consumer wants or needs and recognized as an effective, coach and leader who influences and motivate the team to ensure the effective implementation of marketing initiatives nationally and at the local level.