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Case Study
Bill Holland
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International Food & Beverage Company Hires Vice President of Marketing
Vice President of Marketing

Our client hired us to find a VP Marketing with international FMCG experience open to relocating after a term in Canada. We found an exceptional hire with global marketing experience working in the US who was eventually promoted to President of the company's Asia division.


Consumer Products & Services

Marketing & Consumer Insight

Vice President of Marketing


Our client, an international food and beverage company, was looking to hire a Vice President of Marketing to head up their Canadian operations. The ideal candidate would be an effective change manager, thought leader and innovator with superior consumer marketing skills and extensive experience in fast moving consumer goods. In addition to these credentials, the candidate should be able to work effectively in an international arena and be open to a number of future relocations after a two or three year term in Canada.

We first identified a number of qualified candidates in Canada. Although some were interested in the local opportunity, they were less inclined to relocate after a number of years. We then set out to identify qualified candidates located internationally who were willing to live and work in Canada for a few years before being relocated again.

We found a talented Canadian working in the United States who was prepared to return to Canada for the desired tenure then relocate in the future. The candidate had over 16 years of tier one fast moving consumer goods and global marketing experience. Furthermore, they were accomplished in talent development and leading teams through complex business challenges. With strategic, marketplace and management experience both domestically and globally, this individual was a great fit for the position and the client company. This outstanding hire contributed to the above average growth of the client company in Canada. After 2 years, they were promoted to a Head Office position in the United States. Five years later, they moved on to become President of the company’s Asia division.

Our challenge to Mandrake was to find the best candidate available. Bill took up the challenge by thinking in a strategic and creative way and seeking appropriate candidates in North America - not simply in the local Toronto area. As a result of his efforts, we hired an outstanding candidate who not only helped turn our business around in Canada but has been subsequently promoted to a more senior position in our North American parent organization. Without Bill's thinking and determination, we would never have achieved the success we have had. He is, and continues to be a critical partner in finding top flight talent and providing strong guidance on organizational issues.  
President, International Food & Beverage Company

"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
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