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Case Study
 
Daphne Bykerk
Vice President, Partner
 
Industry Practices:
Functional Practices:
 
Canadian Manufacturer and Distributor of Flameless Candles hires Head of Marketing and, Product Development Team
Chief Marketing Officer/Director Marketing; Product Development Managers
 
 

We were hired by our client to build a marketing and product development infrastructure to enable the organization to realize its potential growth.  With a patent unique to the company, and unprecedented demand both geographically and via numerous retail channels, it was critical to establish a team to facilitate the growth potential.

 

Industry:
Consumer Products and Services
Business to Business
Manufacturing and Distribution

Function:
Marketing and Consumer Insights,
Operations and Supply Chain

Positions:
Chief Marketing Officer/Director Marketing
Product Development Managers

Location:
Toronto, Ontario

Situation:
Headquartered in the Toronto area, this fast growing company offers trend-right products to the North American department and chain stores.  The organization was also having great success through various retail outlets with products  sold through numerous trade channels, including: Decorative/Gift Retailers, Mass Merchants, TV Shopping Networks, Department Stores, Home Centers, Drug/Grocery Stores and Specialty Gift Stores.  Their products are sold in the USA, Canada, the United Kingdom, Germany, Japan and South Africa.  In a nutshell, demand for the product line was exploding.  The potential for increased sales was significant and a marketing and product development infrastructure

Approach:
The client needed talent with experience in home décor products and interacting with manufacturers in China.  The candidates had to be able to work in an exceedingly fast paced environment, with explosive growth, and very little structure. The candidates needed to travel to China on a quarterly basis.

Result:
The lead marketing role was filled by an individual with an MBA from an American Ivy league university.  Professional experience included tier one Consumer Packaged Goods, the Toy Industry and the Entertainment Industry and plenty of experience sourcing product from China.  The Product Development Managers were recruited from high profile organizations in Canada that manufacture and sell home décor products, and again, they had expertise in dealing with China.

 
 
 
Testimonials
"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
 
 
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