Welcome to Mandrake
Case Study
Daphne Bykerk
Vice President, Partner
Industry Practices:
Functional Practices:
Global CPG Company Hires Senior Manager Consumer Insights
Vice President Marketing, Senior Brand Managers

We were hired by our Consumer Products Pharma Client, that operates in the Over the Counter (OTC) business to build out their team with elite “A+” talent in marketing.


Consumer Products and Services, Health Care

Marketing and Consumer Insights

Vice President Marketing, Senior Brand Managers

Mississauga, Ontario

Our client is a global leader however its OTC business operates relatively autonomously in Canada, with certain brands sharing a North American approach to strategy development. With the incumbent Vice President Marketing retiring, and an ensuing overall reorganization to ensure the best possible brand marketing team would be in place, Mandrake’s job was to first identify the VP Marketing, and then fill the subsequent roles with best in class talent.  Importantly, “fit” was essential as the company was working toward evolving its culture.

A thorough Profile was developed for the VP Marketing role.  Our search for talent was focused against both Canadian, and U.S. offices of CPG companies.  The successful candidate must have been trained in tier one CPG and then ideally have worked for an OTC company, or a company with regulated products.  The Senior Brand Managers had to be classically trained, have an impeccable education pedigree and proven track record of delivering business results.  The VP and SBM’s needed to have experience running a business autonomously in Canada, as well as interacting with their global counter parts.

An exhaustive search both north and south of the border  led to the hire of an exceptionally qualified and talented executive for the Vice President’s role.  The individual had an impeccable academic background, coupled with both U.S. and Canadian work experience in traditional CPG marketing as well as OTC.  Our Senior Brand Managers over delivered against the hiring criteria as well.  Mandrake continues to be a valued partner with this client for their marketing talent needs.

"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
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