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Case Study
Daphne Bykerk
Vice President, Partner
Industry Practices:
Functional Practices:
Ontario Lottery and Gaming hires Senior Category Manager
Senior Category Manager

A tenured client of Mandrake required our help to secure outside talent to lead a major piece of their business, to drive revenue growth that would deliver money back to the province of Ontario. 


Government and Public Sector

Marketing and Consumer Insights

Senior Category Manager

Toronto, Ontario

With so many competing offers and events  to attract the consumers’ “entertainment or  discretionary spend” dollars, our client was experiencing a decline in penetration and usage of their business categories.  It was deemed essential that a classically trained marketer be brought on board to develop and implement strategies to return the business to growth.  While the candidate had to have a CPG background, they also had to be able to readily adapt to work in a government and matrix environment.

To complicate matters, this search occurred at a time when the government announced it would be making changes to the way the business is run in Ontario, with privatization on the list of options.

The strategy was simple and pure:  find a highly accomplished Consumer Packaged Goods marketer who had the persona to thrive in a government organization.  In addition, the candidate needed to have a real passion for and track record in developing compelling advertising campaigns.

A thorough canvassing of the Consumer Packaged Goods industry yielded a very strong short list of candidates. The successful candidate came from a top notch CPG company and with her positive attitude was immediately able to add value in this environment of uncertainty.

"Stefan is not only an Executive Consultant with a track record of few hundred completed C-level searches, but the CEO of one of Canadian's best Executive Search and HR Consultancy firm. He is a strategic advisor to numerous senior level executives (Supervisory Boards and Board of Directors) as well as a coach and mentor to many professionals. His entrepreneurship experiences, abilities and achievements are both well recognized and appreciated by world's known YPO. He is a person one can trust, rely on, expect that he would deliver, enjoy his companion and sense a of humor, admire his wisdom and values, and respect him for what he stands for both as his family is concerned and the business he runs. What is quite unique about him is that being extremely blessed to be successful, he constantly remembers about those less fortunate and in need. He is an initiator of many undertakings to raise money, support and help others financially. One of the few ones that I would dream to work with if I had a chance to. Without any hesitation I would encourage any of my Clients to work with Stefan in Canada."
Daniel Lewczuk
CEO at Executive Network/IMD International Search
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